Industries

Industries

  • CREDIT UNION

    CPW IT offers robust credit union CRM solutions and integration services designed specifically for your Credit Union’s unique requirements. We automate your critical business processes and enhance your member experience. How? By configuring your credit union’s CRM to include all your required workflows, integrations, and seamless connections between marketing, sales, member management, and customer service. We’re your go-to partner for hassle-free CRM implementation, integration, and maximized utilization.

  • BANKING AND FINSERV

    Banks and financial institutions are among the most complex industries because they provide a lot of products and services and interact with partners, business clients, and customers. The information system of financial institutions is usually very heterogeneous. It is composed of many different sub-businesses such as transaction processing, fraud detection, customer support, underwriting, sales, product management, etc. Historically, banks and financial institutions built in-house customer management applications to manage their clients and their transactions. However, these applications are becoming outdated and need more and more maintenance effort to respond to the challenges and the regulations imposed by the payment industry.

  • INSURANCE

    Insurance companies offer an array of policies. CRM makes it easier than ever to upsell a client from a small insurance policy to a bigger one and administer faster claims processes. Identify your clients by creating a 360-degree view of their profile. By moving from a policy-centric view to a client-centric view, you can identify your client’s needs with greater precision and provide tailored solutions, thereby creating upselling and cross-selling opportunities. CRM also provides quick and accurate access to client information, which feeds the client services team with faster results and enhanced customer experience.

  • PHARMACEUTICAL

    A CRM platform allows you to manage all your communications with your customers and suppliers. It is an essential tool for the pharmaceutical industry that organizes data centrally to channel communication with drug manufacturers. Enable your staff to retrieve accurate details about your customers’ products and services. With a CRM platform, stay on top of your new drugs and organize your staff’s work efficiently.

  • HIGHER EDUCATION

    Enhancing student experience is one of universities’ major goals. However, they also face several challenges, such as student retention, engagement, communication, and other struggles. A CRM in higher education platform offers numerous functions and support for educational institutions to overcome these challenges and help them transform the way they track their students and focus on their main objective: to educate future generations. Rely on data to lead your students’ way to success with the benefits of a CRM platform.

  • MANUFACTURING

    More than ever, manufacturing industries make a great case for CRM use. They sell through various sales channels that require a powerful CRM that will provide best practices with a client-specific approach for important business functions like sales and customer services.

  • MUSEUM AND CULTURAL VENUES

    Culture venues like museums, art galleries, and art exhibition providers can benefit from all the remarkable insight provided by a CRM system. Attract visitors with segmented lists based on your most relevant approaches. You can also leverage native integration with your ticketing system to build an optimized visitor-to-donator workflow and cross-sell capabilities.

  • TRANSPORT AND LOGISITCS

    The world is moving faster than ever, and the Transportation Industry needs technology to support its ever-growing demands. CRM systems are great for fleet companies & freight brokerage firms. As your need for data processing increases, CRMs provide an effective dispatch and transportation management platform. Align your business goals with your marketing strategy, leverage a CRM platform to increase your sales and revenue, or build & curate your list of potential customers. With a customized CRM system, you can benefit from better forecasting and quicker access to information.

  • RETAIL AND DISTRIBUTION

    The retail and distribution industry has faced many challenges over the past year, such as digital transformation and new customer purchase behaviors. An industry that is likely at the core of the big boom in e-commerce due to the huge number of online purchases and transactions, the success of Amazon and other online shopping options. The retail and distribution industry has made significant progress, especially from an operational standpoint. To face the wave of new challenges generated by the digital landscape, many organizations have invested significantly in new tools, among which we find Customer Relationship Management (CRM) and Marketing Automation platforms.

  • SERVICES

    Service industries make up for a huge part of the economy. The services available vary widely, like the type of services provided and how they are sold. Countless organizations, small and big, largely make sales by providing intangible products and services. However, they all rely heavily on a complete client picture, integrating input from the team on the road, the case management teams, and the sales and marketing procedures very often taken care of in-house. CRM makes it easier to manage all of these elements by accessing client information and sharing it between teams.

  • COSMETICS AND BEAUTY

    The beauty and cosmetics industry has taken a new turn the past 5 years. This is probably one of the most risk industries when it comes to digital and software usage. Nowadays, having a strong e-commerce presence is a must! The customers want organizations to suggest products and content based on what they like. They expect to be constantly exposed to that, and to achieve this, it is essential to reinforce the digital landscape and always know what the differences are between each customer group.

  • NONPROFIT

    A nonprofit organization (NPO) is one that positions a social cause at the heart of their public service ideals and mission. Whether for society or nature, they use business talent, education, and expertise to achieve their public benefit goals. On the other hand, a not-for-profit organization (NFPO) earns money for the organization itself rather than its owners. It can take the form of an abundant number of associations. Whichever the case, a CRM system can come in handy for such organizations in several ways.

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